The former England Under-21 international had found first team opportunities limited at Aston Villa under Paul Lambert, and will join the FA Cup winners until the end of NovemberWigan Athletic have signed Aston Villa winger Marc Albrighton on a 28-day emergency loan.
Latics boss Owen Coyle had been keen to boost his squad earlier this week, and has moved to secure the 23-year-old's services in time to face high-flying QPR on Wednesday.
|ASTON VILLA LATEST
|11/1||Aston Villa are 11/1 with Coral to beat West Ham 1-0|
"Marc has shown what an outstanding player he is time and again in the Premier League, and he is someone I have tried to sign in the past, so I'm delighted to bring him on board to strengthen our squad," he told the club's official website.
"He's at a young age with the potential and scope to get even better; he's quick, dangerous and pleasing on the eye and I feel he's going to really enhance the attacking options we have at Wigan Athletic, particularly in light of Shaun Maloney's absence."
Albrighton has been restricted to just one appearance this season, in the 4-0 home defeat to Tottenham in the Capital One Cup last month.
He has played more than 80 times for the club since making his debut as a teenager in a Uefa Cup tie against CSKA Moscow in 2009.
His arrival will help plug the gap left by Maloney's absence after the Scot was ruled out for at least three months with a hip injury.