The former Magpies manager has returned to the club as a director of football and he is urging the fans to support him in his new role for the benefit of the team
Kinnear made the announcement himself and there has yet to be official confirmation from the club about the 66-year-old rejoining the club where he had a five-month spell in the 2008-09 season.
The news has been greeted with dismay in Newcastle and Kinnear, who says he will be liaising with chief scout Graham Carr and owner Mike Ashley as well as manager Alan Pardew, hopes the fans will get behind him.
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"I can take it. I can take grief. I certainly hope I don’t [get grief] – I don’t think there’s any need for it.
"I’m in a role where I only want the best for the club. I’m in a role where I’m the only one who’s going to report to Mike Ashley.
"I think I can sit down and give my business plan to Mike and say this is what it’s going to cost, and these are the players we need, after consulting Alan Pardew and sitting down with Graham [Carr].
"I intend to get the best possible team for the Newcastle fans. It’s as simple as that. I had an allegiance to them.
"There were some that were probably anti me, as at that particular time the fans wanted Alan Shearer. I think they were a bit miffed I got the job and he didn’t. That’s understandable with him being the local hero.
"I’m there because I want to make Newcastle a great team – it’s as simple as that. I get a lot of satisfaction out of that. Hopefully, the fans will be as loyal as they have been.
"I’m going to make their team better than it is now, that’s for sure. That’s my message to them [the fans]."