Premier League title chasers Chelsea FC have signed a two and a half year sponsorship contract with betting firm Coral.
The new deal designates Coral as the west London club’s official European online betting partner until the end of the 2015/2016 season.
As part of the partnership, Coral plans to give Chelsea fans exclusive offers each week across its online, mobile and tablet platforms. Ahead of last Sunday’s fixture against Manchester United, for example, the company doubled the price of a Chelsea victory. They went on to beat the reigning Premier League champions 3-1.
“We are very pleased to align ourselves with such a leading betting company as Coral,” Chelsea’s chief executive Ron Gourlay said in a statement.
“We spent considerable time planning and deciding on the right partner in this market sector and in Coral we have found, like ourselves, an established name that continues to grow both domestically and internationally.”
“I hope Chelsea fans can benefit from the relationship over the next two-and-a-half years.”
Chelsea are currently third in the Premier League table, two points behind leaders Arsenal.