The wing-back does not want to leave northern Italy, but the Bianconeri are hopeful that the Black Cats will return with a better contract offer and complete the transfer
By Romeo Agresti
Juventus defender Paolo De Ceglie has rejected a move to Sunderland, Goal understands.
The wing-back has been linked with a move to the Black Cats for several weeks, with reports in the Italian press on Wednesday suggesting a deal was imminent.
But the 26-year-old's agent has informed Juve that his client feels at home in Turin and will refuse a move to the north east of England.
The Bianconeri have deemed the 26-year-old surplus to requirements ahead of the new season, and remain hopeful that Sunderland will return with a more lucrative offer before the transfer window closes to tempt him into a move to Wearside.
Paolo Di Canio has made 11 signings this summer as he looks to overhaul the squad that finished the 2012-13 season just three points and one place above the relegation zone.
The latest signing is Charalampos Mavrias, a Greek winger who joined from Panathinaikos earlier on Thursday.
Roberto Di Fanti, the director of football at the Stadium of Light who played a part in bringing Di Canio to the club, has helped recruit two players from Serie A - Emanuele Giaccherini from Juventus and Modibo Diakite from Lazio - as well as Italian goalkeeper Vito Mannone from Arsenal.
The Blacks Cats were defeated 1-0 by Fulham in their Premier League opener on Saturday.