Retirement from football has done nothing to weaken David Beckham's brand - if anything, the former England captain has grown even more popular since he hung up his boots and began to focus solely on his life off the pitch.
Always a popular face with advertisers, Beckham's appeal has become an empire over the past few years. He has turned his hand to fashion, food and drink, television and more - and he continues to reap the rewards.
But how fruitful have his numerous financial ventures been?
How much does Beckham earn?
According to the Sun, Beckham's two main companies made an incredible £71,000 a day last year, though it has not been revealed how much of that the 41-year-old pocketed as a salary.
That raw number, however, works out to about half a million pounds a week - showing Beckham is still a bigger earner than the top Premier League stars, despite the fact that he ended his playing career four years ago.
It breaks down to £8.6 million in profit in just seven months made by his new company Seven Global LLP, which encompasses the sales from his clothing, accessory and fragrance lines, and a further £11.4m in profit from Footwork Productions, a company set up for deals around his image rights.
While salary figures were not disclosed in the company accounts, the Sun reported that drawings of £3.8m were paid to members of the business, including Beckham's own DB Ventures and Hong Kong-based fashion company Global Brands Group.
What sponsorship deals does Beckham have?
Beckham endorses a number of products but his most successful recent campaign has probably been with clothing retailer H&M, for whom he has appeared in a number of ads with comedian Kevin Hart.
Also prominent are Beckham's deals with Breitling watches and Haig Club whisky, the latter of which he has promoted heavily on his social media accounts.
There are numerous others past and present, including Sainsbury's, Armani and Gillette, and the man who made the Adidas Predator boots famous continues to work with the sporting apparel brand he was most associated with during his playing days.
What businesses does Beckham have?
As mentioned, Seven Global LLP seems to have been created around Beckham's lifestyle products in partnership with the Global Brands Group, who work with a number of celebrities on their own lines. Footwork Productions, meanwhile, takes care of his name and image rights.
They come under the umbrella of DB Ventures, which is the overarching company responsible, as its most recent accounts put it, for the "licensing and other forms of commercialisation of the 'David Beckham' brand". Its parent company, in turn, is Beckham Brand Holdings Ltd, which is split equally between David, Victoria and the family's management group headed by Simon Fuller.
DB Ventures reported a profit after tax of £36.63m in 2015.
What charity work does Beckham do?
Beckham has worked on a number of health initiatives in impoverished areas of the world, most prominently in his role as a Unicef ambassador. He has created his own fund for the organisation named '7', which raises money to support its work.
He came under scrutiny earlier this year when a cache of emails was released in which Beckham appeared to be expecting a knighthood for his charity work, though Unicef supported him by stating it was "extremely proud" of their partnership and grateful for his personal donations.
How many social-media followers does Ronaldo have?
A big part of Brand Beckham in the 21st century, of course, has been the social-media following he has been quickly able to build since Facebook, Twitter and Instagram gained popularity.
Beckham has over 54 million likes on Facebook, good for fifth among all current and former athletes, and his 34 million followers on Instagram place him in the top 40 accounts in the world on the platform, ahead of the likes of LeBron James, Gareth Bale and Lady Gaga.
Beckham is not on Twitter, but his wife Victoria has nearly 12 million followers and his son Cruz has also recently signed up for an account.
What is Beckham's net worth?
Beckham's net worth is usually estimated at around £280 million, though figures often vary. That is partially a consequence of the fact that 'Brand Beckham' can also include his wife, Victoria, who runs her own fashion label.
Even their children are already lucrative earners. In 2014, the Mail on Sunday reported that David's then-12-year-old son Romeo was paid £45,000 for one day's work for Burberry.