Australian shopping centre group Westfield has signed up to become the naming rights partner of the inaugural Football Federation Australia (FFA) Cup.
The FFA Cup is the premier domestic knockout competition in Australian soccer. The competition proper will feature 32 teams from across Australia, including the ten A-League sides.
The three-year sponsorship further enhances Westfield’s commitment to Australian soccer – the company already serves as the naming rights partner of the Australia Women’s national team and the W-League, and as a partner of the men’s national team and community soccer.
“FFA has enjoyed a long and mutually beneficial relationship with Westfield since 2008, and we are delighted that the partnership has been renewed for a further three years,” said FFA chief executive David Gallop.
“In addition, we welcome Fox Sports, Harvey Norman and NAB as foundation partners of the Westfield FFA Cup.
“With the corporate support of our partners, we can finally realise our dream of having a truly national football competition that connects the grass roots to the semi-professional tier and through to the elite level of the Hyundai A-League.”
John Batistich, the director of marketing for Westfield Australia, added: “The Westfield FFA Cup is another step in developing Australia’s largest participation sport and connecting local football clubs with our 39 Westfield shopping centres right across the country.”
The FFA has also announced that Umbro will serve as the official ball supplier of the new tournament.