Premier League side Southampton FC have announced locally based consumer electronics company Veho as their new main sponsor.
The brand has signed a two-year deal to replace IT solutions firm Aap3 as the south coast club’s principal backer, with the agreement set to begin on 1st July. As part of the partnership Veho will launch a range of Saints-branded electronics and showcase its products at the club’s official store.
“Southampton Football Club is ready to build upon the successes of recent years, and finding a partner who could match our ambition was our main priority,” said Gareth Rogers, Saints’ chief executive.
“In Veho, we have a partner who will help us further our reputation for being at the forefront of sport science and innovation throughout every department – not just the football side.
“Being able to select a partner who is part of the local community here in Southampton and has a global reach allows us to continue our development at a fast pace.”
Though headquartered in Southampton, Veho has regional offices in Singapore, Dubai, New York and Hong Kong, with distribution in over 100 countries. The company’s board are all lifelong Saints supporters, according to Veho founder Steve Lewis.
Saints’ outgoing main sponsor Aap3 has backed the club for the past three years, a period in which the team has risen from the third-tier of English soccer to an eighth-placed finish in this year’s Barclays Premier League.
“We have shared some fantastic times with our outgoing sponsors, and we are truly thankful for the support they have given us over the past three years,” added Rogers.