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Bayern chief urges Serie A to follow Bundesliga’s example

Bayern chief urges Serie A to follow Bundesliga’s example

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Bayern Munich chief executive Karl-Heinz Rummenigge believes Serie A in Italy should follow the German Bundesliga’s example of offering affordable tickets.

Bayern Munich chief executive Karl-Heinz Rummenigge believes Serie A in Italy should follow the German Bundesliga’s example of offering affordable tickets.

Serie A, which dominated European club football tournaments from the mid-1980s to the late 1990s, has endured a tough time over recent seasons due to decreasing attendances in outdated stadia, corruption scandals and intermittent crowd control problems, with all of the factors leading to diminishing fortunes on the pitch. At the start of this season, for the first time, the Bundesliga overtook Serie A in the pecking order for European club competitions, gaining one of the German league’s four Champions League spots.

“Italian football is in trouble, but I’m sure they will be able to manage this crisis,” Rummenigge said, according to various reports. “German stadia are always full because we implement a social policy to keep our tickets affordable to the poor, being as low as €7 with Bayern.” Concerns have been raised in recent weeks regarding ticket sales at AC Milan, with some 25,000 tickets having remained for yesterday’s derby versus Inter Milan as recently as Wednesday.

He added: “The international success of the Allianz Arena [Bayern Munich's home ground] suggests municipalities in Italy must understand the importance of modern stadia for public football. Although I’ve read the Milan teams have been criticised, I believe they are on course to balancing wages and offering young players a chance.”