Turkish football club Besiktas has signed a co-operation agreement with IMG Dogus, the joint venture between IMG Worldwide and one of the country’s largest conglomerates.
The two parties have signed a letter of intent to develop a broad range of sports, fashion and art projects in Istanbul, with the deal representing the first major initiative undertaken by IMG Dogus. Under the deal, the joint venture will also work towards developing the club’s proposed new stadium project and support the development of the Besiktas youth academy. IMG Dogus has also been appointed to market the club’s commercial rights.
“As the oldest sports club in Turkey, we are glad to pioneer the industry again to initiate a strong, long-term co-operation with IMG Dogus,” Besiktas chairman Fikret Orman said. “We believe that IMG’s worldwide experience and knowhow will lead us to develop new projects and bring a new vision to our understanding of sports and club management. We hope that this letter of intent will constitute a benchmark both for Turkey and the sector.”
Michael Dolan, speaking on behalf of IMG Dogus, added: “The club has enormous history in Turkey and has enjoyed tremendous success in its more than 100 years of existence. We believe that with the IMG Dogus experience and knowledge of the Turkish market, that we can have a very significant positive impact on the club. We are looking forward to a long and prosperous association.”