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English Premier League champion Manchester City has agreed a new partnership with Hugo Boss.

English Premier League champion Manchester City has agreed a new partnership with Hugo Boss.

Under the deal, Hugo Boss will become the club’s exclusive fashion and clothing partner of the first team. Hugo Boss will design the players’ suits for official engagements and cup finals. According to a statement from the club, Hugo Boss will also work closely with the club and players on a range of “photo-shoots, video content and money-can’t-buy experiences”.

“We are delighted to welcome Hugo Boss to our family of partners at what is a very exciting time in the club’s history,” City’s chief commercial and operations officer, Tom Glick, said. “Hugo Boss is not only one of most respected brands in the world, but their reputation for innovation and creativity within the fashion industry, is unparalleled. The opportunity to collaborate on a range of activities beyond simply the design of the player’s suits makes this a particularly compelling partnership.”

Hugo Boss UK managing director Bernd Hake added: “Hugo Boss has long been synonymous with sport and Manchester City shares our values of excellence, style and a passion for performance and perfection. Their players are style icons both on and off the pitch.”

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