Football Federation Australia (FFA) has revealed that car manufacturer Hyundai has extended its naming rights partnership with the A-League, the top football division in Australia, for four more years through to 2016.
Under the renewal, Hyundai will also continue to act as the official vehicle supplier to the men’s and women’s national team and one of FFA’s official ‘grassroots’ partners. Hyundai, which is also a partner of the FIFA World Cup through to the 2022 edition in Qatar, signed up as the A-League’s first commercial partner in 2004 before renewing its sponsorship with the competition in 2008. FFA chief executive Ben Buckley said that the support of Hyundai would help the A-League to continue to grow.
“Hyundai had the vision and commitment to back football in Australia in 2004 when the A-League concept was first floated,” Buckley said. “The spectacular growth will this season see the Hyundai A-League pass the 10 million mark for aggregate attendance. During last season Hyundai sold its one millionth car in Australia, a stunning testament to the company’s success, and a measure of how the brands of Hyundai and the A-League have complemented each other. With Hyundai’s continued support, the A-League has a firm foundation for another four years of growth.”
Hyundai Motor Company Australia CEO Edward Lee added: “At Hyundai, we have watched the development of football in Australia like an exciting football match, admiring the skills of the players, sharing the passion of loyal supporters and gasping as each high and low has played out. With this commitment we will not only continue our investment in football but will enhance it through a number of supporting activities including increasing our donations for our Hyundai A-League ‘Goals for Grassroots’ program.” The new Hyundai A-League season starts this Friday and Italian legend Alessandro del Piero, who has become the biggest signing in the League’s history, could make his Sydney FC debut in the competition on Saturday.