At the Soccerex seminar in Lagos, Fourteen Africa did a mini-launch of their products into the sports market and explained their peculiar selling point.
They are a company based in South Africa but have Nigerian partners which they have leveraged upon to enter the humongous Nigerian market.
Igo Aguma, Chairman of Fourteen Africa – an arm of Fourteen said that the company is in Nigeria to produce kits that will help Nigerian athletes achieve optimum performance in whatever sport they are involved in.
“What we found is that there are a lot of counterfeits in the Nigerian market at an upscale price,” said Aguma to Goal.com.
“Looking at the numbers, we now know that quality kits can be produced at the same price and not castoffs from the European market.
“We have also realised after incisive research and development that the African body has special needs in kitting.
“We have denser bones and wider feet so most of the time, apparel produced for the European does not meet the need of the African body.
“That is what Fourteen Africa has come in to the market to achieve – producing kits of the same high quality but with the African body in mind,” he added.
He commended the Lagos FA and the Lagos State government for providing the ample opportunity where they were able to meet prospective partners and enter into some deals.