More speakers are joining the selection of distinguished guests that will address the crowds during the football expo in Lagos later this month
Soccerex has announced another set of speakers for the Soccerex Seminar Lagos, from 27-28 September.
General Manager of SuperSport Nigeria Felix Awogu and Partnership and Development Director at Arsenal FC Felicity Croft will be joining Head of Sponsorship, Group Corporate Affairs at Standard Chartered Bank Simon Mould to speak on ‘The Business of Football’ session.
With the need for football in West Africa to become more self-sustainable and to stop relying on state-funded activities, this session will be essential to get a sense of the various revenue streams surrounding Nigerian football including broadcasting and sponsorship.
SuperSport, Arsenal FC and Standard Chartered Bank are three of the biggest brands in Nigeria and will be at the forefront of the development of football in West Africa.
Felix Awogu started his broadcasting career with Minaj Broadcast International (MBI) as a reporter in 1995 and was appointed Head of Sports and Outside Broadcast in 2000. In 2001, he became a FIFA-licensed players’ agent. He joined SuperSport in 2006 as a presenter and was appointed Operations Manager in 2007, before becoming General Manager for Nigeria in 2009 with a clear aim of developing the commercial success of the Nigerian Football League.
Commenting on the announcement, Felix Awogu said: “I am extremely excited to be attending the Soccerex Seminar Lagos, the first international football business event in Nigeria. SuperSport is committed to the development of football across Nigeria and this event provides us with the perfect opportunity to network with the whole of the football industry.”
Arsenal FC travelled to Lagos during pre-season where a number of first team regulars, including new signing Lucas Podolski, took part in a number of commercial and charitable activities to engage with football fans across the country.
Speaking about Arsenal’s involvement in the Seminar, Felicity Croft said: "Arsenal Football Club enjoys a large following of passionate fans in Nigeria. Our objective over the coming years is to continue to build relationships within the region and engage with brands and supporters alike through exciting and unique marketing initiatives.
"The Soccerex Seminar Lagos provides us with the ideal platform to interact with all the relevant stakeholders from the region and thus supporting our long-term vision."