The world’s biggest football website formally announced its entry into Africa’s largest country with a gathering of the sports and marketing communication community on Friday
The much anticipated Goal.com Nigeria launch party took place at the African Bar of the Oriental Hotel, Victoria Island on Friday March 30. It was a gathering of the movers and shakers in the marketing communications and sports community as everyone came to witness the official launch of the Nigerian edition of the world’s biggest football website.
Perform Group, owners of the Goal.com brand, was represented at the launch by Daryn Wober, managing director of Global Business Development, Stewart Walker, director of Strategic Partnerships and Dan Price, Business Development Manager.
In his welcome speech and presentation, Wober told the gathering that Goal.com was coming to Nigeria as part of a vision to expand to Africa. Being the biggest country on the continent and with a population that is crazy about football, Nigeria was the obvious place to start. Wober also talked about the opportunities available for organisations that would like to partner Goal.com in order to reach their huge fan base.
Goal.com currently reaches more than 23 million fans worldwide with in-depth football news, features and analyses.
Lolade Adewuyi, Goal.com Nigeria Edition chief editor, told the gathering of the vision of Goal.com in giving a voice to Nigerians on the global website. He also added that the website will work to bring more coverage to the Nigeria Premier League, the Super Eagles and other youth and grass root football as the country seeks to return to the enviable heights that it enjoyed some years back.
Deacon Ayo Ositelu, an eminent sports journalist and Editorial Board member of the Guardian newspapers assisted the Perform team in launching the site by holding up a Nigerian jersey marked with Goal.com Nigeria 1. He was joined by Tokunbo Adodo, marketing manager Non-Alcoholic Drinks, Nigeria Breweries, Ita Bassey, senior brand manager Gulder, and Olayiwola Onafowokan, head of Value Added Service, Etisalat Nigeria.
Goal.com Nigeria rolled out on March 6 when it began diverting traffic from its International Edition to the specialised Nigerian site. It has become popular among fans with the breaking news and insightful commentary and features provided by its group of Nigerian journalists.
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