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The Football League have agreed a new four-year sponsorship deal with the financial services company to rebrand England's secondary domestic cup competition

The League Cup is to be rebranded as the Capital One Cup from next season after the Football League agreed a four-year sponsorship deal with the financial services company.

Football League chief commercial officer Richard Heaselgrave said: "This is terrific news for clubs and a great way to conclude the season."

The competition has been sponsored by various companies over the years, including Coca-Cola, Worthington's and Carling – a brand of parent brewing company Molson Coors. The tournament has been known as the Carling Cup since 2003.

The competition is widely seen as a lesser title than the more storied FA Cup, but has been used by many Premier League clubs in recent years as a method of handing young prospects valuable first-team experience.

Heaselgrave added: “The Capital One Cup is in great shape having been re-invigorated in recent seasons by a number of memorable finals, some thrilling midweek cup football and a first glimpse of the stars of the future.”

Kenny Dalglish led his Liverpool side to the 2011-12 League Cup, overcoming Cardiff City on penalties at Wembley in February.