FAM on the verge of sealing sponsorship deals for M-League

The local football scene is set for a revenue hike as the Football Association of Malaysia gets closer to securing the commitment of ‘a couple of big players’

According to the secretary-general of the Football Association of Malaysia (FAM), Datuk Azzuddin Ahmad, the footballing body is close to wrapping up a few sponsorship deals for the Malaysian League.

“We are in talk with several companies for sponsorship deals. I can’t reveal much as we have yet to sign the dotted lines.

“It will boost revenue in M-League and mind you, these (companies) are big players. There are a couple of them,” he told sports247.my.

In the last couple of years, the sponsorship in the M-League has multiplied with pay-tv operators pledging over RM120 million until 2014.

During the glory days of the Malaysian league, when stadiums were always full with spectators, tobacco giants Dunhill sponsored similar amounts, but they had to leave after the government decided to ban the involvement of tobacco and alcohol companies in sports.

Datuk Seri Subahan Kamal, the FAM’s vice president, also urged the government to do its part in ensuring corporate figures and companies contribute to the development of football in the country.

“Football in Malaysia is on the right track. Give us the confidence by playing a role – be it the government, corporate sector, coaches, players and fans.

“In my view, the government should issue a directive to companies to get involved in football, not only to the national body but state FAs too,” said Subahan.