adidas unleash their latest weapon – The Predator® Lethal Zones

Stand a chance to win a pair of Predator® Lethal Zones, prizes up to RM20,000 worth and score invites to the ‘Unleash Deadly’ grand finale event!
Complete with five deadly zones for controlling the game, the Predator® Lethal Zones positions an arsenal of possibilities at a player’s feet. One zone for high-speed dribbling, another for perfect first touch, a sweet spot to generate pace while striking at goal, a driver to open up the game with long distance passing and a fifth zone for precision passing. Five lethal zones, one deadly result: Perfect Ball Control.

As part of the kick off to the launch of the Predator® Lethal Zones, adidas Malaysia will be roving the Klang Valley at prominent hotspots to showcase the legendary boot. Fans are invited to check out the showcase and better yet – be a part of the Predator® Lethal Zones activation.

By sharing their most lethal and deadly ideas on the field such as kicking the ball through a ring of fire or smashing glass panels and creating a domino effect – fans with the most interesting and ‘lethal’ ideas stand a chance to co-create an event that will see deadly unleashed in Malaysia in spectacular fashion.

Fans can either chose to do a video, photo or digital entry and submit their ideas to at the roving truck itself. The top five lethal ideas with the most ‘likes’ for each zone stands a chance to win a pair of Predator® Lethal Zones, prizes up to RM20,000 worth and score invites to the ‘Unleash Deadly’ grand finale event.

Fans can start getting in the zone this Friday 15th June when the campaign strikes at Sunway Giza from 4pm – 11pm and Central Market on Saturday, 16th June from 3pm – 9pm. The event will continue for five consecutive weekends and fans can stay tuned to full venue listings at the adidas Malaysia Facebook page.

The five Predator® lethal zones are composed of super-light (SL) rubber and memory foam with 3-D print for perfect ball control with every touch and are developed independently to provide unique benefits.

The SL rubber provides optimum grip on the ball for controlled dribbling. The ribs of the rubber positioned on the lateral side of the boot are designed to provide a small contact surface area with the ball and configured for a large number of quick ball contacts, spaced out to ensure optimum grip.

  First Touch
The large contact surface area on the forefoot with recessed ribs creates a vacuum effect for instant control, cushioning and stopping the ball immediately.

 Sweet Spot
The larger surface area on the medial side of the boot generates greater spin and pace when striking the ball. The base is connected with raised 3-D ribs to create an enhanced contact time on the ball.

The raised and thicker 3-D shape on the forefoot follows the natural shape of the instep and creates a rebound effect for greater distance.

The memory foam on the medial side of the boot ensures consistency of passing, and a 3-D sticky print with large surface area increases ball contact time for more precise passing.

Supporting the zones is a newly engineered Hybridtouch upper which combines the benefits of leather and synthetic – comfort, stability, reduced water uptake and the highest quality feel in all weather conditions.

The Predator® Lethal Zones is also the first miCoach enabled Predator® boot, which means players can now track their performance stats such as distance, sprint count and maximum speed, then wirelessly transfer the data to a mobile phone or PC.

The boot also integrates the revolutionary Sprint Frame outsole construction featured in the adizero f50, offering the perfect balance between light weight (225g) and stability as well as the Traxion 2.0 stud configuration which ensures maximum grip and acceleration.

“For the first time ever, Predator wearers have the complete weapon of control. We have been working with elite and amateur players for a number of years, and with Lethal Zones we have taken the Predator to a whole new level,” said Aubrey Dolan, product manager for Predator® Lethal Zones.

World-class players such as Van Persie (Arsenal FC), Xavi (FC Barcelona), Nasri (Manchester City FC), Nani (Manchester United FC) and Di Maria (FC Real Madrid) have tested and contributed valuable input to the development of Predator® Lethal Zones and will debut the boot on pitches across the globe in May 2012.

The new Predator® Lethal Zones football is available at adidas Sports Performance Concept Stores in KLCC, Pavilion, The Gardens and Empire Subang in Bright Blue / Infrared / Collegiate Navy / White and retails at RM799.