TV Media Sport has partnered with MP & Silva to sell broadcast rights to the new Serie A season across 47 countries in sub-Saharan Africa.
The announcement coincides with the start of the new Italian league season. TVSM, which has a focus on the African continent, will distribute packages of one live game per week plus weekly highlights to its broadcast partners in various territories.
“Italian football, with its prestigious clubs and international stars, was eagerly expected on African TV screens,” said Hédi Hamel, TV Media Sport’s chief executive.
TVSM also distributes Germany’s Bundesliga, which will be broadcast in 22 African countries this season, and previously sold on rights to Uefa Euro 2012.