Bundesliga giants Borussia Dortmund and Hamburger SV have teamed up with lighting brand Zumtobel and food company Bahlsen respectively.
Dortmund, days after their 2-0 victory over FC Bayern in the German Super Cup, signed a five-year deal with Zutobel and their two lighting brands, Thorn and Zumtobel.
In their first project, the Austrian manufacturer will provide LED lighting for Dortmund’s FanWorld facility.
“Thorn is the global leader in the high quality illumination of infrastructure, including major sports stadiums. Together they make the perfect combination to offer Borussia Dortmund customised, benchmark lighting solutions to meet all of the club’s requirements,” said Zumtobel Group chief executive Ulrich Schumacher.
The Zumtobel brand recently installed a ‘flexible lighting solution’ at the Allianz Riviera stadium in Nice, in preparation for Uefa Euro 2016.
Bundesliga rivals Hamburger SV (HSV) have declared Bahlsen an official partner for the forthcoming season.
The company’s name will appear on clothing at the club’s football school and kids club as well as advertising boards at Hamburg’s Imtech Arena during games.
“The partnership with Bahlsen pays into one of the most important building blocks of the society, the youth development. At the same time, both brands benefit from the strength and reputation of each other,” said Rouven Kasper, senior director of Sportfive, HSV’s marketing partner.
HSV kick-off the 2014-15 season away at FC Köln on Saturday.