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Brighton seal Sky Bet deal and add wifi services

Brighton seal Sky Bet deal and add wifi services

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Brighton and Hove Albion have signed a new sponsorship deal with Sky Bet, which will see free Wi-Fi services installed at the English soccer club’s Amex Community Stadium.

Brighton and Hove Albion have signed a new sponsorship deal with Sky Bet, which will see free Wi-Fi services installed at the English soccer club’s Amex Community Stadium.

Through the sponsorship, Wi-Fi services will be provided by The Cloud, a company which, like Sky Bet, is owned by BSkyB.

“Our fans want to get online – everything from catching up on scores to uploading videos from the stands. The ability to get online has become a big part of match day,” said Paul Barber, the club’s chief executive.

“For us, mobile is a great way of bringing the fans closer to the action and there’s an opportunity to expand on that in the future with competitions, games or other interactive tools. Having fast, free internet across the ground is key to engaging with fans.”

The Cloud has selected Ruckus Smart to deliver the project.

Brighton’s Championship season begins at home to Sheffield Wednesday on Saturday. Sky Bet are also the title sponsors of the Football League’s three divisions, including the Championship.