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Burger King has renewed its contract with the Eredivisie, a move which will see the company continue as an official partner of the Netherlands’ top soccer league.

Burger King has renewed its contract with the Eredivisie, a move which will see the company continue as an official partner of the Netherlands’ top soccer league.

The global fast food restaurant chain has been a league sponsor for the past three years and has signed a new three-year deal, with social responsibility programmes again set to be a key element of the partnership.

No financial details were immediately available.

“For more than 50 years, Burger King has been one of the most successful quick-service restaurant companies in the world,” said Alex Tielbeke, the commercial director Eredivisie Media and Marketing, the league’s dedicated commercial arm. “It’s nice to connect again.”

The 2014/15 Eredivisie season begins this weekend.

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