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Monaco take aim with new marketing agency

Monaco take aim with new marketing agency

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French top-tier soccer club AS Monaco have tied-up a long-term deal with AIM Sport.

French top-tier soccer club AS Monaco have tied-up a long-term deal with AIM Sport.

AIM Sport will serve as Monaco’s sponsorship and marketing agency for a long-term – though undisclosed – contract.

The partnership sees AIM Sport’s Henri van der Aat become the soccer club’s chief commercial officer and the agency will be responsible for developing Monaco’s commercial revenues.

Bernard De Roos, AIM Sport’s chief executive, commented: “The developments seen over that past ten months are hugely promising and we are proud to have now sealed this partnership.

“We are convinced that with the experience of both partners and the innovative technology solutions we develop, AS Monaco shall soon be at the very forefront of the sports marketing industry in Europe.”