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English soccer side Sheffield United have announced local car dealership John Holland Sales as their new shirt sponsor.

English soccer side Sheffield United have announced local car dealership John Holland Sales as their new shirt sponsor.

The Yorkshire-based prestige and sports car specialist has signed an initial one-year, six-figure deal with the League One club.

As part of the agreement, John Holland Sales branding will be displayed on the front of the Blades’ new Adidas-made  home and away shirts this season.

“We are delighted to be working with a locally based brand and organisation which has a terrific reputation for quality and service,” said Paul Reeves, United’s head of commercial. “This is a one year deal with an option to extend.”

The new deal is the third commercial agreement announced by the Blades in the past few days, following tie-ups with new kit supplier Adidas and back of shirt sponsor DLB Logistics.

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