Lloyd Shoes has extended deals with two German clubs, SV Werder Bremen and Bayer 04 Leverkusen, and added a third, Hertha BSC.
The Leverkusen deal is a substantial expansion of the previous agreement, including, for the first time, signage rights at the BayArena. That deal and the new Hertha agreement, which makes Lloyds Shoes a club partner, were brokered by Sportfive.
The Werder Bremen deal, meanwhile, will run for two more seasons, with extra stadium signage built into the new package of rights. Lloyd Shoes will also provide products for players and coaching staff at official functions.
No financial details were revealed.
Elsewhere in Germany, printing firm Kyocera has extended and expanded its sponsorship of side Borussia Moenchengladbach. Kyocera will be a second-tier sponsor after sitting in the third level of club partners last season.
Sponsors.de reported that the deal may be worth up to €400,000 (US$546,000) to the club.
VfL Wolfsburg have confirmed America Unlimited as the presenting partner of its club TV station, Wolves TV, for the 2014/15 season. The local company will also have a position on LED boards at Wolfsburg’s Volkswagen Arena next season.