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Brazil’s América-MG secures juice brand backing

Brazil’s América-MG secures juice brand backing

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Brazilian second-tier soccer club América-MG has signed a deal with Lalita, a local juice brand.

Brazilian second-tier soccer club América-MG has signed a deal with Lalita, a local juice brand.

Lalita logos will feature on either side of the team’s kit, in the collar-bone area, with the deal set to run until the end of the year.

Additional rights include positions on interview boards and on the official website of the club, which is also known as Minas Gerais.

According to Brazilian reports, the deal fills the final spot in América-MG’s sponsorship inventory for this year.

No financial details of the deal were released.