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English soccer club Manchester United have agreed a national sponsorship deal with Ottogi.

English soccer club Manchester United have agreed a national sponsorship deal with Ottogi.

The food producer will become an official partner of the 2013 Premier League champions in South Korea. The agreement will allow Ottogi to use the Manchester United crest and other club marks on its packaging.

“We are delighted to welcome Ottogi as an official partner to Manchester United,” said the club’s group managing director, Richard Arnold. “Ottogi have an innovative approach to developing their products and we have been impressed by their commitment to breaking new ground in their industry. I would also like to extend my congratulations to Ottogi as they celebrate their 45th anniversary this year.”

Young-Joon Ham, the chief executive of Ottogi, added: “Ottogi is extremely proud to be partnering with Manchester United, the most popular football club in the world. The company recognises the club’s global footprint and its strong association with the Korean consumers. We look forward to maximising the partnership to retain our market leadership and to further globalise our brand.

“Ottogi understands the power of football and has continuously invested in sports marketing over the past few years. The partnership with Manchester United serves as a strong testament to our continued commitment to further flourishing the football infrastructure in Korea and reflects our on-going efforts to deliver happiness to our fans through our high-quality and delicious products.”

According to Arnold, Manchester United have “15 million passionate followers in South Korea”. The team are currently seventh in the Premier League table.

Meanwhile, United have confirmed the departure of chief operating officer Michael Bollingbrooke. His responsibilities will now be shared between other staff members. Ed Woodward, the club’s vice chairman, said: “We will maintain stability in vital areas of the business.”

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