Californian IT services and solutions company UST Global has signed a two-year deal to become a sponsor of Mexican soccer side Club Leon.
The agreement, brokered by sports content and branding company TSA (Total Sports Asia), will run for two years from March 2014.
Sajan Pillai, the global chief executive of UST, commented: “I am excited about the partnership between UST Global, leading global information technology company, Club Leon, leading soccer club in Mexico and city of Leon, the hub of advanced manufacturing in Mexico and future home of UST Global’s Latin America headquarters.”
Jesus Martinez Murguia, the side’s president, added: “Club Leon is pleased to welcome our new strategic partner UST Global, who has put their interest in linking their business projects in this important place.
“We welcome UST Global and we are confident that we will meet the expectations and trust that they have put forth at Club Leon and we will extend all our support to global companies that use us as a platform for communication strategies.”
Club Leon are the reigning champions of Mexican soccer’s top tier, Liga MX.