Qatar National Bank (QNB) has signed a three-year contract to become an official commercial partner of the Asian Football Confederation.
The agreement was signed at the Sharq Village and Spa in Doha, the Qatari capital, on Thursday.
QNB will join the AFC’s commercial roster for its key events, notably the AFC Champions League and AFC Cup.
“QNB Group join a long list of blue chip companies backing the AFC and our key events and, as our existing commercial partners will confirm, the association with Asian football continues to be a positive one,” noted Alex Soosay, the AFC general secretary who attended the signing ceremony.
“With our growing international network presence, Asia continues to be both a very attractive and active market for us,” added Ali Ahmed Al Kuwari, the acting chief executive of QNB group.
“Combined with our strong commitment to the sport of football, the opportunity to become a strategic commercial partner with the AFC is both fitting and aligns well with our brand objectives.”
QNB Group is the largest bank in the Middle East and North Africa region, with a market share of over 45 per cent.
It is the third major sponsor secured by the AFC this year, after deals were struck with Japanese watch manufacturer Seiko and Chinese construction company Shandong Lingong Construction Machinery.