Tipico is to become the new title sponsor of Austrian soccer’s Bundesliga (OEFBL).
The betting firm will put its name to the top tier of the game for three seasons from the start of 2014/15. It will replace Tipp3, which will remain a partner of the league in a different capacity when its current deal expires in the summer.
According to Sponsors.de, Tipico will be spending around €2 million a year on the partnership – a similar outlay to that of Tipp3. However, with presenting partner T-Mobile set to withdraw when its contract ends this summer, OEFBL will reorganise its commercial structure.