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Major League Soccer (MLS) has signed a multi-year sponsorship deal with Capri Sun and Kraft Foods.

Major League Soccer (MLS) has signed a multi-year sponsorship deal with Capri Sun and Kraft Foods.

Capri Sun, distributed by Kraft Foods in North America, will become the official juice drink of MLS as part of the new agreement.

The deal, announced ahead of the 2014 season kick off on Saturday, will see MLS players appear on Capri Sun packaging and will also include other Kraft beverage brands, including Kool-Aid, Country Time Lemonade and Tang.

As part of the agreement, Capri Sun will use MLS intellectual property across the country including through soccer youth clinics. It will also use select MLS players as part of its ongoing Capri Sun Kids vs Pros campaign.

David Wright, the senior vice president of global sponsorship for MLS, said: “We are excited to welcome Kraft Beverages to the MLS family. MLS’ grassroots extensions have become an important component to the growth of the league and Kraft Beverages has elected to take a leadership position within that ever-growing space. We look forward to partnering with Kraft Beverages for many years to come.”

The MLS 2014 season kicks-off on Saturday 8th March with Seattle Sounders taking on Sporting KC at CenturyLink Field.

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