Portuguese Primeira Liga soccer side Benfica have announced that their in-house television service, Benfica TV, has surpassed 300,000 subscribers.
The service, launched as a premium offering seven months ago, now boasts 307,872 subscribers.
Subscribers gain access to exclusive live coverage of the club’s 15 home Primeira Liga games alongside an exclusive package of fixtures from the English Premier League, Brazil’s Campeonato Brasileiro, the Greek Super League and North America’s Major League Soccer (MLS).
Benfica TV launched on Portugal Telecom’s Meo IPTV pay-television service back in 2008 but only switched to the premium service in July 2013. It has since launched a second domestic channel, Benfica TV 2, and an online international offering.
A Benfica representative commented: “The only soccer club in the world to manage and broadcast its own television rights has managed to surpass its highest expectations.”
The Lisbon-based side took the decision to manage its own media rights in 2012, turning down a seven-year deal worth a yearly US$24 million from Olivedesportos.
The service also broadcasts footage of the other teams that form part of the Benfica club. These include the Benfica B, youth and women’s soccer teams as well as the handball, basketball, futsal, roller hockey and volleyball sides.