English Premier League soccer side Crystal Palace have signed a four-year sponsorship and supply deal with Italian sportswear manufacturer Macron.
Macron will pay the south London club an undisclosed licence fee, and will design and manufacture all playing and training kit from July this year.
Palace, promoted to England’s top-tier via the playoffs last season, signed a three-year kit deal with Nike in 2009.
The Macron deal replaces the club’s current arrangement with Just Sport Pro Club (JSPC), a specialist in soccer club ‘retail development’ in the UK, which has supplied Palace with playing kits made by its own brand, Avec, and training gear from its distribution partner Nike.
Alongside the new deal, Palace have hired Wembley Stadium executive Mike Pink to run the club’s merchandising and retail operation from next season.
“I would like to put on record our thanks to JSPL who have run our merchandise department for the last few years but I felt we needed to be masters of our own destiny,” explained Palace chairman Steve Parish.
“We tested the playing, training kit and leisure wear on players and fans against a range of competitors and Macron was easily the most popular. Whilst the players liked the sleek fitted shirts and training wear, the Italian designed leisure range was a huge hit with fans and players alike. I want to give Palace fans a range of quality merchandise that reflects us and that we are proud to wear. I am looking forward to a long and fruitful partnership with Macron.”
Gianluca Pavanello, chief executive of Macron, said, “We feel with this agreement we have been able to consolidate Macron’s brand as a major player in the European sponsorship market. I want to truly thank club chairman Steve Parish for confirming the agreement and we welcome him and Crystal Palace to the Macron family.”
Macron, based in Crespellano, have a broad scope of sponsorship and supply deals across the sports industry – from deals with Aston Villa and Millwall, to a more prestigious deal with Champions League club Napoli, to agreements with the Italian weightlifting team and Canada Rugby League.