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The Football Association (FA), England’s governing body for soccer, has partnered with media training firm Brightness Media.

The Football Association (FA), England’s governing body for soccer, has partnered with media training firm Brightness Media.

The contract, financial terms of which were not released, will see Brightness provide guidance and media training to the FA’s personnel, administrators, coaches and players at all levels, as well as training for specific FA courses, such as the Uefa Pro-Licence.

Brightness will also collaborate closely with the commercial team at the new National Football Centre at St George’s Park in Burton-Upon-Trent to provide education on The FA’s media policies and develop social media training for the governing body and its clients.

David Sheepshanks, the chairman of St George’s Park, said: “We have been through a vigorous tender process to identify the ideal partner for our media training, and we are delighted that Brightness Media, with their excellent stable of professional journalists and trainers, have come to the fore.

“As well as training our own people, we have worked with Brightness Media to develop an exciting offering for corporate clients and executives.”

Brightness Media’s spokesman Gavin Scovell added: “It’s a great honour for Brightness Media to be chosen to work as official media trainers to The Football Association. Having worked closely with hundreds of sportsmen and women and improved their media skills, both on screen, in print and in social media circles, we are looking forward to this challenge.”

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