Birmingham City FC have entered into a partnership with online cash payment provider Ukash.
The agreement will enable fans of the club who do not own credit or debit cards to place bets and purchase tickets and merchandise online. In order to use the service fans can exchange cash for a unique 19-digit code that will enable them to complete online transactions.
As part of the agreement the club will help to promote the brand via both e-marketing activities and signage around the 30,000-capacity St. Andrew’s Stadium.
Ukash chief executive David Hunter commented: “With up to one million visitors attending St Andrew’s Stadium a year, this gives us a fantastic captive audience for our proposition. Plus we believe the global audience for the Sky Bet Championship, which is broadcast in up to 92 territories, will very effectively support our own global ambitions.”
The Blues’ football sales manager Shaun Petafi added: “We look forward to building a long-term relationship with Ukash and providing our supporters with another convenient online payment solution. This system aims to add value to the Blues fans that prefer cash transactions, making online retail more accessible for all of our supporters.”