Soccerex, the global leaders for the business of football, will be rebranding ahead of their new event cycle in 2014, which includes the Soccerex Global Convention moving to Manchester on 6-10 September.
Earlier this year a brief was given to official Soccerex design partners, Designwerk, to refresh all elements of the brand and create a cleaner, more flexible hierarchy for the new event portfolio that could adapt to the dynamic nature of their business. Historically, new event brands have been created for each new Soccerex event cycle but on this occasion, for the first time in eight years, the core Soccerex logo was evaluated.
A sample of the resulting work, which has already secured two prestigious design industry awards, can be seen here and will be rolled out over Soccerex materials through December.
Commenting on the rebrand, Soccerex Marketing Director David Wright said:
“I am delighted with the work Designwerk have done. The rebrand has given us a cleaner, better balanced, more modern core mark that is easier use. The new modular event brand system places Soccerex at the forefront, giving us better ownership of our events and provides a system that is better suited to the dynamic nature of our business and the need to add new events to our portfolio as we expand.”
Designwerk Partner and Founder Cristian Cook added:
“Soccerex is the pinnacle of B2B global football marketing, so when they commissioned us to create their new brand identity, it was a real privilege. Our strategic and creative teams developed a unique identity which is flexible and versatile across all media, and will form the basis of their marketing collateral well into the future.”
The Soccerex Global Convention 2014 will bring the world of football to Manchester for five days of learning, business and networking. The event will provide a platform for the finance, commercial, performance and stadia departments from football clubs around the world and will offer Confederations and Local Organising Committees the opportunity to address the key stages of major tournament delivery.
The 2014 edition has received the support of FIFA President Joseph S. Blatter, who recently commented:
“I am really looking forward to the World Cup in Brazil and I am also looking forward to reprising its success at Soccerex in Manchester for the Global Convention in September. I wish you all a great 2014 football experience!”
The Soccerex Global Convention is hosted in conjunction with Marketing Manchester. For more information on the event please go to http://www.soccerex.com/events/global.