The South African Football Association (SAFA) announced a new sponsorship deal with Ernst & Young (EY) South Africa in Johannesburg on Thursday.
EY will sponsor all South Africa’s national soccer teams, with the deal announced by recently elected SAFA president Danny Jordaan at a press conference.
The professional services firm will work with SAFA on improving its internal guidelines, following a spate of recent controversies.
Jordaan said: “Corporate governance in sport is a major area of debate in South Africa and the rest of the world. It is no longer a luxury, it’s a necessity. There is nothing more important to SAFA than good corporate governance; it is the rock on which I want to build this organisation.
“This decision by one of the world’s top professional services firms supports SAFA’s vision in its strategy to evolve high standards of corporate governance.”
Ajen Sita, EY Africa’s chief executive, added: “We are delighted to be an official sponsor to SAFA. EY’s vision of creating the highest performing teams aligns strongly with SAFA’s vision.
“Teaming – whether in business or sport – inspires people and communities to have a collective vision; EY is showing its commitment to encouraging an environment where businesses can create lasting economic value in their communities.”
EY Africa joins the likes of Absa, Castle lager and Sasol as SAFA partners.