Greek Superleague champion Olympiacos has signed a two-year partnership with Unicef under which the global children’s charity will receive branding rights for the club’s shirt.
The goal of the partnership is to raise funds and awareness, both in Greece and globally, for Unicef’s ‘100% Campaign’ to immunise children not currently reached by vaccination programmes. The Athens giant will help raise awareness and funds for the 100% Campaign, featuring Unicef’s logo on the players’ jerseys and with the target to raise Eur2 million over the next two years. Unicef said this could result in saving the lives of 50,000 children.
Vangelis Marinakis, president of Olympiacos, said: “Since the establishment of our club in 1925, Olympiacos as a football team has represented an idea, a movement, a set of values that brings people together, as if they were members of the same family. On these values we want to base our new partnership with Unicef. We have always been close to those in need, and with Unicef now on our side we can achieve what is most important to us, that is to put the well-being of children around the world first.”
Lambros Kanellopoulos, president of the Hellenic National Committee for Unicef, added: “The alliance between Olympiacos and Unicef is a milestone in the humanitarian action of Unicef Greece. It will give us the chance to move faster by saving children lives, to promote child rights all over Greece and abroad and contribute to the protection of children worldwide. It gives hope to thousands of children.”