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FIFA World Cup sponsor McDonald’s has confirmed its participation in the conference programme at this year’s Soccerex African Forum, which takes place on October 1-2 in Durban.

FIFA World Cup sponsor McDonald’s has confirmed its participation in the conference programme at this year’s Soccerex African Forum, which takes place on October 1-2 in Durban.

The session will see Sechaba Motsieloa, corporate affairs director of McDonald’s South Africa, give an exclusive presentation on how the company is fulfilling its 2010 World Cup legacy through the sponsorship of a nationwide U14 schools league. The tournament, dubbed ‘Developing Dreams’, is in its fourth edition and is run in association with the South African Schools Football Association (SASFA). The McDonald’s U14 Schools League, which was first staged in 2010, helps identify young football stars of tomorrow and gives schools teams the chance to demonstrate their skills on a provincial and national basis.

So far over 32,000 pupils from 3,294 schools nationwide have taken part in the tournament which sees district, regional and then the nine provincial winners playing in the national playoffs. Motsieloa said: “The promise of tangible 2010 World Cup legacy is an issue we take very seriously at McDonald’s. We believe the best way to deliver that tangible legacy is through schools and education which allows us to reach the learners at a younger age, where the most amount of work can be done.”

The Soccerex African Forum will bring 1,000 senior football decision makers together with businesses from across the continent and the world for two days of learning, networking and business opportunities to unite the business of football in Africa. You can find the conference agenda for this year’s Forum here: www.mysoccerex.com/AF13ConferenceProgramme.pdf.
For further information about this event please call +44 (0)208 987 5522 or visit www.soccerex.com/africa.

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