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Nivea Men has agreed a three-year deal to become an official sponsor and provider for French Ligue 1 champion Paris Saint-Germain (PSG).

Nivea Men has agreed a three-year deal to become an official sponsor and provider for French Ligue 1 champion Paris Saint-Germain (PSG).

Under the deal, the male grooming company will benefit from an integrated presence at all PSG home games via multi-screen advertising at the club’s Parc des Princes stadium. In addition, PSG said the two parties would work together on an “unprecedented” television advertising campaign and special events at sales outlets and on digital platforms. PSG’s other official suppliers are Electronic Arts, Coca-Cola, Man, Puressentiel, Indesit, MoneyGram and McDonald’s.

“We are delighted to welcome such a recognised brand as Nivea Men to the club and we are convinced that this partnership will reinforce the attractiveness of the brand to our players and supporters alike,” said Jean-Claude Blanc, chief operating officer of Paris Saint-Germain.

PSG currently sits second in the Ligue 1 table following Sunday’s 1-1 draw with AS Monaco.

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