UEFA Champions League and German Bundesliga champion Bayern Munchen has extended its long-standing partnership with hotels group Starwood Hotels & Resorts Worldwide.
Starwood will continue as Bayern’s official and exclusive hotel partner until 2016 and offer further benefits to its Starwood Preferred Guest members through the association. These opportunities include VIP tickets for home games at the Allianz Arena and selected international matches, along with the chance to meet and train with some of Bayern’s leading players.
Starwood occupies a place amongst 15 other companies on Bayern’s ‘classic partner’ sponsorship tier. “We are always striving to offer our most loyal customers new benefits and unforgettable moments, following our claim to have the best loyalty programme in the hotel industry,” said Thomas Willms, senior vice-president and regional director in Eastern and Central Europe for Starwood Hotels & Resorts. “High performance and quality standards, international recognition, fascination and passion are the foundation of our long-standing cooperation with FC Bayern.”
Bayern is currently placed second after five matches of the current Bundesliga season and Pep Guardiola’s team kicked off its Champions League defence by defeating CSKA Moscow 3-0 on Tuesday.