Manchester City has furthered its ties to the UAE after signing a new three-year partnership with First Gulf Bank.
The banking group will become City’s official affinity credit card bank partner in the UAE and will launch the first ever Manchester City credit card in the region. The card will provide its holders with a multitude of benefits including special deals on official club merchandise, personalised gifts and souvenirs via City’s online store. Cardholders will also have the chance to win all expense paid trips to watch City play in Manchester and money-can’t-buy experiences, including exclusive tours of the Etihad Stadium and visits to the training ground to meet the first team and watch them train.
Created to cater for the Abu Dhabi-owned club’s growing fan base in the Middle East, the card will also provide a host of local benefits and experiences to cardholders and their families within the UAE, including complimentary kids coaching sessions by official City coaches, special discounts at the official Manchester City School of Football in Abu Dhabi and annual family fun days. Card holders can also enjoy exclusive offers on global hotel bookings, access to global airport lounges, complementary multi-trip travel insurance and buy-one-get-one-free offers at cinemas across the UAE.
City’s chief commercial and operating officer, Tom Glick, said: “First Gulf Bank’s expertise in financial services including corporate, wholesale and retail banking has made them the fastest growing bank in the Middle East with both local and global success, and we are proud to become their partner in the UAE. Manchester City enjoys a terrific and rapidly expanding fan base in the United Arab Emirates and it is a privilege for the club to be able to give something back to our supporters there for their amazing support. The new Manchester City credit card will deliver real value to customers and fans through a combination of lifestyle benefits, discounts and experiences spanning sport, retail, travel, hospitality and entertainment.”