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New Zealand-based A-League club Wellington Phoenix has agreed a three-year deal for Huawei to become its new principal partner.

New Zealand-based A-League club Wellington Phoenix has agreed a three-year deal for Huawei to become its new principal partner.

The Chinese telecommunications giant will assume the front-of-shirt position on the Phoenix playing strip succeeding Sony, which has served as the club’s major sponsor for the past six years. In New Zealand, Huawei works with all major telecommunications operators and is a key contributor to the Ultra-Fast Broadband and Rural Broadband Initiative projects.

“I am delighted that Huawei see the alignment between themselves building a great brand in New Zealand and the Phoenix building a great club,” said Wellington Phoenix general manager David Dome. “It is fantastic that the strategic direction the club is taking has been bought into with a huge show of confidence by one of the world’s top technology companies. It is great that Huawei want to invest in the future of football in New Zealand by supporting the Wellington Phoenix.”

Huawei corporate affairs manager Andrew Bowater added: “Huawei is a very well-known brand in many markets, but is relatively new Down Under. We are hugely excited about working with the Wellington Phoenix to support them in their goals, and to help us introduce Huawei to football fans (and as many others as possible) here in New Zealand.”

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