Senior officials from the Senegal Professional Football League and the Kenyan Premier League, along with pay-television broadcaster SuperSport, will discuss the need to commercial African football leagues at the Soccerex African Forum in Durban on October 1-2.
Saer Seck, president of the Senegal Professional Football League; Jack Oguda, CEO of the Kenyan Premier League and Stanley Matthews, SuperSport’s sports and commercial director for Africa, will all speak on this important subject. As heads of their respective leagues, Seck and Oguda will look at the different strategies they have taken and what other leagues can do to help commercialise their individual products as well as differentiate themselves in order to attract relevant domestic and international sponsors. As Africa’s leading sports broadcaster, Matthews will be able to provide a direct analysis of how SuperSport works in partnership with a variety of leagues across Africa who face separate challenges in their aims to a produce a commercially viable league.
Other leagues in attendance at the Forum will be the English Premier League, South African Premier Soccer League, Nigerian Premier Football League, Premier Soccer League of Zimbabwe, Zambian Premier League and Botswana Premier League. Oguda said: “League commercialisation is very important to the success of football in Africa, and this event provides us with the platform to raise the key issues to achieve that success. I’m looking forward to attending once again and speaking alongside my counterparts to help build on the success of last year’s event.”
The Soccerex African Forum will bring 1,000 senior football decision makers together with businesses from across the continent and the world for two days of learning, networking and business opportunities to unite the business of football in Africa. You can find the conference agenda for this year’s Forum here: www.mysoccerex.com/AF13ConferenceProgramme.pdf.
For further information about this event please call +44 (0)208 987 5522 or visit www.soccerex.com/africa.