Italian Serie A giant AS Roma has agreed a new partnership with multinational human resource consulting company Adecco, which will become an official supplier for the 2013-14 season.
The agreement will allow Adecco to associate itself with Roma, covering a strategically important role amongst its commercial partners. The collaboration between the two parties will also allow Adecco to be responsible for the management of stewards during all home matches at the Stadio Olimpico. The deal with Roma brings the number of Serie A teams sponsored by Adecco to eight.
Andrea Malacrida, commercial and marketing director of Adecco Italia, said: “We chose to partner with AS Roma as the values of sport are those shared by ourselves. In particular, the new sponsorship confirms the strong presence of this firm as a business partner that believes in the team and the potential development of this team at a national and international level. We are sure that this partnership with AS Roma will be an important means of communication for the Adecco brand.”
Roma commercial director Christoph Winterling added: “We’re very pleased to have agreed this partnership with another global brand who is also the leader in its industry. We share the same values as Adecco which are teamwork, effort and maximum quality in our services. The choice to become partners with Adecco demonstrates how our intentions are perfectly correlated with those of a great and prestigious brand.”