Turkish Airlines has made its second major move into the football market in the space of a week by agreeing a deal with Aston Villa.
After signing an agreement with French Ligue 1 giant Olympique de Marseille, Turkish Airlines has now become the English Premier League club’s official airline partner for the 2013-14 season. The deal will help Turkish Airlines promote its direct route between Birmingham and Istanbul, where 10 flights depart from Birmingham International Airport on a weekly basis.
Villa chief executive Paul Faulkner said: “We are delighted to have secured this deal with Turkish Airlines, especially given their strong and still growing presence in the region as well as their global reach and reputation. The partnership also underlines the appeal of Aston Villa, with our vibrant, aspirational characteristics offering a perfect synergy. Our fans will benefit, too, as Turkish Airlines cement their position in the Midlands still further, and we look forward to working together with them and our growing number of official partners.”
Turkish Airlines is likely to join Villa’s second tier of partners alongside Fiat, EA Sports, Carlsberg, Viagogo and Acorns.