Manchester City has agreed a two-year deal with LG, making the Korean electronics firm its official digital display partner.
LG has installed more than 360 digital LED screens at the English Premier League giant’s Etihad Stadium ahead of the 2013-14 season, ranging from 22-inch to 47-inch devices throughout the ground’s premium suits, hospitality boxes, fan concourses and food and beverage kiosks.
More than 320 flat-screens, which can be used for television or digital signage, will also feature in the City Football Academy – the club’s new 80-acre training complex adjacent to the Etihad Stadium, which is due to open next summer. LG will use City players and the club crest in advertising, packaging and point-of-sale globally under the deal, while it will also benefit from pitch-side branding and advertising space in City’s match day programme.
City’s chief commercial and operating officer, Tom Glick, said: “Manchester City is committed to continuous improvement of our facilities for our fans on match days and visitors to the Etihad Stadium for meetings and special events. The digital refit of our stadium concourses and hospitality facilities is only the beginning of our exciting partnership with LG. More enhancements for our fans are planned for the coming months, and we look forward to making the Etihad Stadium and City Football Academy a showcase for LG’s world class products.”