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Pay-television channel Balls TV has snapped up broadcast rights in the Philippines for the English Premier League.

Pay-television channel Balls TV has snapped up broadcast rights in the Philippines for the English Premier League.

The agreement will run until at least the end of the 2013-14 season, according to commercial and pay-television broadcaster ABS-CBN, which owns Balls TV. The coverage will include live matches and weekly magazine shows such as Premier League World.

Balls TV struck the deal with the MP & Silva agency, which originally acquired the rights in the country to three seasons, from 2013-14 to 2015-16. “We are delighted to work with MP & Silva to showcase the Premier League, and are excited to begin our wonderful partnership to showcase the competition,” Jojo Neri-Estacio, the channel head at Balls TV, said.

“Filipino football fans are passionate about the Premier League and the appetite continues to grow with many dedicated and loyal fans keen to watch the new upcoming season, and our goal to serve football fans with the best coverage possible,” Neri-Estacio added.

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