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Arsenal and Man City lead Premier League’s charge into betting market

Arsenal and Man City lead Premier League’s charge into betting market

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Arsenal and Manchester City have agreed new betting partnerships with the Bodog and 188Bet brands.

Arsenal and Manchester City have agreed new betting partnerships with the Bodog and 188Bet brands.

The deals come amidst a flurry of activity in the betting sector amongst English Premier League clubs with West Bromwich Albion and Hull City also reaching agreements with TLC88 and SBOBet respectively. Arsenal has agreed a three-year deal to make online gaming website Bodog its official Asian betting partner. Exact terms of the partnership were undisclosed but the club confirmed it to be a “multi-million pound deal”.

Arsenal enjoyed a successful 2013 pre-season tour to Indonesia, Vietnam and Japan, and Bodog will look to capitalise on this popularity in one of its most important strategic regions. Under the agreement, Bodog will be able to generate content and implement marketing drives using Arsenal first-team players, while accessing the club’s database to provide fans in Asia with tailored betting offers around matches. Izhar Biran, Bodog’s marketing director, said: “The Premier League’s popularity in Asia is well documented and some clubs have been quicker than others to realise that potential. Arsenal has been particularly pro-active in the region for a number of years and the recent tour only serves to highlight that point.”

Meanwhile, Manchester City has reached a deal with 188Bet to make the Asian-based online gaming company its official international betting partner. Under the two-year agreement, 188Bet will use City’s crest and player imagery throughout its key regions and markets. Earlier in the summer, City launched 10 foreign language editions of its official website and 188Bet will enjoy a strong presence on the Malay, Thai, Chinese and Indonesian versions. During the close season, Manchester City has actively sought to bolster its presence in the Asian market and struck deals with car manufacturer Daihatsu, car battery supplier GS Battery and soft drinks brand est Cola.