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English Premier League club Norwich City has announced a new commercial partnership with online bookmaker SBOBet.

English Premier League club Norwich City has announced a new commercial partnership with online bookmaker SBOBet.

Under the terms of the deal, SBOBet will become Norwich’s official Asian betting partner. The company will also support the club’s charity work through its community sports foundation. Will Hoy, Norwich City’s head of sales and marketing, said: “We’re thrilled to have SBOBet joining our commercial partnerships programme. We’re very much looking forward to working with such a big name in the Asian betting market.”

Bill Mummery, executive director of SBOBet, added: “I am confident that this will be a meaningful and mutually beneficial business relationship for both the club and SBOBet. We are a global player in our industry with brand leadership across Asia which will help lift the profile of Norwich City in the Asia region. We are also looking forward in supporting the club in its work through the Community Sports Foundation.”

Norwich finished 11th in the Premier League last season and opens its 2013-14 campaign with a home game against Everton on August 17.

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