Wells Fargo has been unveiled as the exclusive retail banking and commercial lending sponsor of Major League Soccer (MLS).
The company struck the “multi-year” deal with Soccer United Marketing, the North American league’s commercial arm. The agreement includes field-level signage during nationally televised MLS broadcasts as well as exposure via the league’s digital and television properties. Wells Fargo has also extended its local market impact through a number of grassroots initiatives including being the co-presenting partner of MLS Futbolito, the league’s national series of four-a-side amateur tournaments.
“With our coast-to-coast presence, the time is right for Wells Fargo to invest in a national sports marketing sponsorship that allows us a unique and ownable platform for engaging new and existing customers, increasing our overall brand consideration and continuing to support community initiatives in the markets where we have customers and team members,” said Jamie Moldafsky, Wells Fargo’s chief marketing officer. “Soccer is a growing sport in the US, with a dedicated and passionate fan base, and Wells Fargo is proud to join fans across the country in our support of MLS and the sport of soccer.”
Soccer United Marketing president Kathy Carter added: “We are excited to welcome Wells Fargo to the MLS family. Soccer fans are passionate, loyal and community-oriented – qualities that Wells Fargo and their team members share and embody everyday as they seek to help their customers succeed financially. We look forward to partnering with Wells Fargo for many years to come.”